蘋果推大螢幕iPhone 為中國智慧手機市場銷量成長關鍵

五股房屋貸款蘋果終於推出市場引頸極盼的iPhone6及iPhone6 Plus。(圖:AFP)蘋果(Apple)(APPL-US)在中國智慧手機市場,遭遇當地品牌越來越強勁的競爭壓力,但是,根據市調機構IDC預測,蘋果大螢幕iPhone可望提振在中國的出貨量。《CNBC》報導,蘋果於今 (10) 日凌晨推出最新產品,4.7 吋的 iPhone 6 及 5.5 吋的 iPhone 6 Plus。IDC 中國區經理Kitt Fok 表示,中國市場偏愛大螢幕智慧手機,蘋果新款的 iPhone 將廣受市場歡迎。Fok 指出,中國的智慧手機使用者中,年輕族群佔相當大的比例,他們使用手機傾向以文字訊息溝通,用手機來看影片、玩遊戲、甚至購物,這些使用習慣自然而然會使用較大螢幕的手機。2013 年中國智慧手機市場逾 20% 由 5 至 7 吋的大螢幕手機主宰,IDC 預期,此比例還會逐年增加。Fok認為,中國四至六線城市的手機需求,也會刺激對大螢幕智慧手機出貨量的增長。中國一、二、三線城市的民眾,大多同時擁有電腦和智慧手機,但是,四、五、六線城市的民眾僅需要一款電子產品即可滿足所有需求。Fok說 道,「中國四至六線的城市,智慧手機通常是民眾唯一的電子產品,以維持日常生活的聯繫、娛樂。螢幕越大的手機,吸引力越高。」但是,蘋果要與中國大螢幕手機品牌相互競爭,價格是致命傷。IDC 指出,中國智慧手機大廠,如小米提供多樣的大螢幕手機供消費者選擇,價錢與國際知名品牌也天差地遠。根據市調公司 Canalys資料顯示,小米於今年第 2 季超越三星 (Samsung)(005930-KR),躍居中國智慧手機市佔冠軍,以 14% 分別領先三星的 12%、蘋果的 6%。Fok 表示,雖然競爭加劇,蘋果在中國仍有死忠的消費者,估計約有 5000 萬人是蘋果用戶。Fok 認為,此次 iPhone 6 的推出時機相當好,適逢中國換機需求潮的初期階段。預期市場原本的蘋果用戶也將會藉此「升級」iPhone 規格。Fok 說:「蘋果推出大螢幕 iPhone,將會鞏固原本早已習慣蘋果操作介面的用戶,而螢幕尺吋也是中國蘋果迷目前正欠缺的需求。」■ 新聞專輯/iPhone 6 史上最大變革! Description Toggle View View View View View View View View View View View View View View View View View View View View View View View View View View View View View View 1 - 25 / 30 Apple announced two large new iPhones today, the iPhone 6 and the iPhone 6 Plus. Which one should you buy? Here are the differences that could determine your decision. The iPhone 6 is $100 cheaper ... 較多Apple announced two large new iPhones today, the iPhone 6 and the iPhone 6 Plus. Which one should you buy? Here are the differences that could determine your decision. The iPhone 6 is $100 cheaper than the iPhone 6 Plus The iPhone 6 will cost $199 for the 16GB version. That’s $100 cheaper than the iPhone 6 Plus, which will begin at $299 for the 16GB version. The iPhone 6 will cost $299 for 64GB, and $399 for 128GB.? Apple The iPhone 6′s screen is smaller than the iPhone 6 Plus’, but both are larger than the iPhone 5S. Both phones have larger screens and better resolutions than the iPhone 5S has. But the iPhone 6′s screen is about 1 inch smaller than the iPhone 6 Plus’. The iPhone 6′s 4.7-inch display will have a 1,334×750-pixel resolution; the larger 5.5-inch iPhone will come with a 1,920×1,080-pixel-resolution screen.? Apple The iPhone 6 has worse battery life than the iPhone 6 Plus. The iPhone 5S and iPhone 6 have the same battery life: about 10 hours. The iPhone 6 Plus, however, has about 16 hours of battery life. Apple/Screenshot The guts of the phone and the photo quality of each device will be about the same. Both devices also have Apple Pay, a mobile payment solution that wants to make plastic credit cards obsolete. Both also work with the Apple Watch. Bottom line If you want a giant screen and an extra-long battery life, splurge on the iPhone 6 Plus. If you are fine with how long your current iPhone lasts and you want a screen that’s just a touch bigger, go for the iPhone 6. Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website. 較少 1 / 30 Business Insider 2014年9月10日週三 台北標準時間上午8時36分 Share to Facebook Share to Twitter Share to Pinterest Close Previous imageNext image有人比較過每家銀行信貸條件嗎請分享一下

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